Automated inference of product attributes and their importance from user-generated content : can we replace traditional market research?
Tobias Roelen-Blasberg, Johannes Habel, Martin Klarmann
| Year of publication: |
2023
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|---|---|
| Authors: | Roelen-Blasberg, Tobias ; Habel, Johannes ; Klarmann, Martin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 1, p. 164-188
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| Subject: | Conjoint analysis | Involvement | Marketing research automation | Natural language processing | Satisfaction driver analysis | User-generated content | Marktforschung | Market research | Conjoint-Analyse | Kundenintegration | Customer integration | Automatisierung | Automation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.04.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281919