Automated Product Suggestions with Needs-based ConƖgurators

Increasingly complex product portfolios make it more relevant than ever to match the right product to the right consumer. We show how needs-based configurators help to optimize consumer's choice processes by providing automated individualized product suggestions.

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Year of publication:	2020
Authors:	Hasenmaile-Aspin, Johanna ; Scharfenberger, Philipp
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 37.2020, 5, p. 34-41
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276107 [Handle] RePEc:zbw:hsgmrs:276107 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337592