Avatar-based innovation : how avatars experience co-creation projects in second life
Kurt Matzler; Johann Füller; Thomas Kohler; Daniel Stieger
| Year of publication: |
2011
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|---|---|
| Authors: | Matzler, Kurt ; Füller, Johann ; Kohler, Thomas ; Stieger, Daniel |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 9.2011, 2, p. 21-32
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| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Virtuelle Realität | Virtual reality | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009230666