Avoiding the pitfalls of reverse innovation : lessons learned from Essilor
Marine Hadengue, Nathalie de Marcellis-Warin, Max von Zedtwitz, and Thierry Warin
| Year of publication: |
May-June 2017
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|---|---|
| Authors: | Hadengue, Marine ; Marcellis-Warin, Nathalie de ; Zedtwitz, Maximilian von ; Warin, Thierry |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 60.2017, 3, p. 40-47
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| Subject: | Reverse innovation | Emerging markets | Case study | Schwellenländer | Emerging economies | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2017.1301002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675932