Awareness, action and context-specificity of blue ocean practices in sales management
Petri Parvinen, Jaakko Aspara, Joel Hietanen and Sami Kajalo
| Year of publication: |
2011
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|---|---|
| Authors: | Parvinen, Petri ; Aspara, Jaakko ; Hietanen, Joel ; Kajalo, Sami |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 49.2011, 8, p. 1218-1234
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| Subject: | Marketingmanagement | Marketing management | Geschäftsmodell | Business model | Verkauf | Selling | Betriebliche Wertschöpfung | Value creation | Innovation | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009355101