B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience

by Daniel D. Prior

1. What is Customer Engagement ? -- 2. CE Context -- 3. Customer Experience (CX) and Customer Journey -- 4. The Case for CE Capability -- 5. Customer Journey Management -- 6. Customer Relationship Management (CRM) -- 7. Customer Communications -- 8. Analytics and Insight -- 9. CE Capability Maturity -- 10. Current Issues in CE. .

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Alternative title:	Business to business customer engagement strategy
Year of publication:	2023
Authors:	Prior, Daniel
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Palgrave Macmillan
Subject:	Sales management \| digital marketing \| customer insight \| marketing strategy \| customer orientation \| Beziehungsmarketing \| Relationship marketing \| Marketingmanagement \| Marketing management \| B-to-B-Marketing \| Business-to-business marketing \| Verkauf \| Selling \| Online-Marketing \| Internet marketing \| Lieferantenmanagement \| Supplier relationship management

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Extent:	1 Online-Ressource (XV, 226 p. 9 illus., 1 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-23409-5 ; 978-3-031-23408-8 ; 978-3-031-23410-1
Other identifiers:	10.1007/978-3-031-23409-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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