B2B digital content marketing in uncertain situations : a systematic review
Shahrzad Yaghtin, Hossein Safarzadeh and Mehdi Karimi Zand
| Year of publication: |
2022
|
|---|---|
| Authors: | Yaghtin, Shahrzad ; Safarzadeh, Hossein ; Zand, Mehdi Karimi |
| Subject: | B2B digital content marketing | Coronavirus pandemic | COVID-19 crisis | Digital content | Industrial marketing | Uncertain situations | Uncertainty | Coronavirus | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization | Digitale Güter | Digital goods | Online-Marketing | Internet marketing | Lieferantenmanagement | Supplier relationship management | Risiko | Risk |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2021-0174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401990