B2B engagement within an internet of things ecosystem

Sadia Soltani

Year of publication:	2022
Authors:	Soltani, Sadia
Published in:	The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 146-159
Subject:	B2B engagement \| Internet of things \| Multidimensional engagement \| Service-dominant logic \| Value co-creation \| Kundenintegration \| Customer integration \| Internet der Dinge \| Service-Dominant Logic \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management \| Betriebliche Wertschöpfung \| Value creation \| Beziehungsmarketing \| Relationship marketing \| Digitale Dienste \| Web-based service

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-05-2020-0224 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012797124