B2B marketing : a radically different approach for business-to-business marketers
Steve Minett
| Year of publication: |
2002
|
|---|---|
| Authors: | Minett, Steve |
| Publisher: |
London [u.a.] : Financial Times/Prentice Hall |
| Subject: | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 226 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65425-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004745447