Case history, branding - Branding conglomerates -- Mission impossible? - ITT Industries rebranded to unify multiple products and value centres. Their objective was to establish a new and cohesive corporate identity.
| Year of publication: |
2002
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|---|---|
| Authors: | Minett, Steve |
| Published in: |
European quality : the official journal of the European Organization for Quality. - London : European Quality Publ., ISSN 0969-059X, ZDB-ID 11930664. - Vol. 9.2002, 2, p. 52-59
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