B2B : a shift from owning to sharing? : how sharing facilitates new business-to-business relationships between small and medium-sized enterprises
Sebastian Huber, Karina von dem Berge, Simona Burri, Prof. Dr. Uta Jüttner, Prof. Dr. Toni Wälfer, Charles Huber, Luca Niederhauser
| Year of publication: |
2022
|
|---|---|
| Authors: | Huber, Sebastian ; Berge, Karina von dem ; Burri, Simona ; Jüttner, Uta ; Wälfer, Toni ; Huber, Charles ; Niederhauser, Luca |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 3, p. 30-37
|
| Subject: | KMU | SME | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194050