Babel in business : the language barrier and its solutions in the HQ-subsidiary relationship
Year of publication: |
2011
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Authors: | Harzing, Anne-Wil ; Köster, Katrin ; Magner, Ulrike |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 46.2011, 3, p. 279-287
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Subject: | Mehrsprachigkeit | Multilingualism | Interne Kommunikation | Internal communication | Unternehmenszentrale | Corporate headquarters | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation |
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