Backer funding intention in reward-based crowdfunding : service-dominant logic and stimulus-organism-response perspectives
Cedric Hsi-Jui Wu, Ferry Tema Atmaja and Yu-Chien Ko and Revanth Kumar Guttena
| Year of publication: |
2023
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|---|---|
| Authors: | Wu, Cedric Hsi-Jui ; Atmaja, Ferry Tema ; Ko, Yu-Chien ; Guttena, Revanth Kumar |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 2, p. 289-311
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| Subject: | Backer engagement | Backer funding intention | Backer value creation | Reward-based crowdfunding | Service-dominant logic | Stimulus-organism-response theory | Crowdfunding | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-03-2022-0127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267012