Value-in-context in crowdfunding ecosystems : how context frames value co-creation
Year of publication: |
June 2017
|
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Authors: | José Quero, María ; Ventura, Rafael ; Kelleher, Carol |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 11.2017, 2, p. 405-425
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Subject: | Service ecosystems | Network | Crowdfunding | Service-dominant logic | Co-creation | Kundenintegration | Customer integration | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Unternehmensnetzwerk | Business network | Dienstleistung | Services | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing |
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