Value-in-context : co-creation across different context levels in the service ecosystem
Marcin Wieczerzycki, Milena Ratajczak-Mrozek and Aleksandra Hauke-Lopes and Maria Colurcio
| Year of publication: |
2025
|
|---|---|
| Authors: | Wieczerzycki, Marcin ; Ratajczak-Mrozek, Milena ; Hauke-Lopes, Aleksandra ; Colurcio, Maria |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 40.2025, 1, p. 53-68
|
| Subject: | Business-to-business marketing | Service ecosystem | Service-dominant logic “SDL” | Value co-creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | B-to-B-Marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2024-0049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205351