Balanced or imbalanced, that is the question : the effect of R&D/marketing power structure on new product development time
Year of publication: |
2024
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Authors: | Chang, Chia-Yang ; Lou, Yung-Chien ; Bei, Lien-ti |
Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 2019333-6. - Vol. 72.2024, Art.-No. 101817, p. 1-16
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Subject: | Information processing theory | New product development projects | New product development time | R&D/marketing power structure | Resource dependence theory | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation | Ressourcenabhängigkeits-Ansatz | Resource dependence approach | Theorie | Theory |
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