Balancing on a tightrope : coping with concurrent institutional logics in project business
Matias Ståhle, Tuomas Ahola
| Year of publication: |
2022
|
|---|---|
| Authors: | Ståhle, Matias ; Ahola, Tuomas |
| Published in: |
International journal of project management : the journal of The International Project Management Association. - Amsterdam [u.a.] : Elsevier, ISSN 0263-7863, ZDB-ID 797899-6. - Vol. 40.2022, 1, p. 52-63
|
| Subject: | Industrial sales | Institutional logics | Project business | Project marketing and sales | Project organizing | Projektmanagement | Project management | Institutionenökonomik | Institutional economics | B-to-B-Marketing | Business-to-business marketing |