"Balancing risk and return in a customer portfolio" : a reply
Crina O. Tarasi; Ruth N. Bolton; Michael D. Hutt; Beth A. Walker
| Year of publication: |
2011
|
|---|---|
| Authors: | Tarasi, Crina O. ; Bolton, Ruth N. ; Hutt, Michael D. ; Walker, Beth A. |
| Other Persons: | Selnes, Fred (contributor) ; Billett, Matthew T. (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 3, p. 23-26
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Portfolio-Management | Portfolio selection | Kundenwert | Customer value | Marktsegmentierung | Market segmentation | Risikomanagement | Risk management |