Baleno: Expanding Retail Operations in China
Year of publication: |
2009
|
---|---|
Authors: | Luk, Sherriff T. K. ; Chen, Ivy S. N. |
Published in: |
Asian Case Research Journal (ACRJ). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-6772. - Vol. 13.2009, 01, p. 1-27
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Fashion retail | expansion modes | franchising | market segmentation |
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