Bank 4.0 experiential quality and customer loyalty : a serial mediating role of customer trust and engagement
Year of publication: |
2023
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Authors: | Hussein, Ananda Sabil ; Sumiati ; Hapsari, Raditha ; Abu Bakar, Juhaida |
Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 35.2023, 7, p. 1706-1721
|
Subject: | Bank 4.0 | Customer engagement | Customer loyalty | Customer trust | Experiential quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Privatkundengeschäft | Personal banking | Bank |
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