Bank customers' decision-making process in choosing between ethical and conventional banking : a survey-based examination
Year of publication: |
2019
|
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Authors: | Bayer, Sarah ; Gimpel, Henner ; Sarikaya, Serkan |
Published in: |
Journal of business economics : JBE. - Berlin : Springer-Verlag GmbH Germany, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 89.2019, 6, p. 655-697
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Subject: | Customer behavior | Bank selection criteria | Ethical decision-making | Ethical banking | Sustainable banking | Bank | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Ethik | Ethics | Entscheidung | Decision | Bankgeschäft | Banking services | Beziehungsmarketing | Relationship marketing |
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