Banner advertisement and Web site congruity effects on consumer Web site perceptions
Year of publication: |
2004
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Authors: | Newman, Eric J. ; Jr, Donald E.Stem ; Sprott, David E. |
Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 104.2004, 3-4, p. 273-285
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Saved in:
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