Basic marketing research : using Microsoft Excel data analysis
Alvin C. Burns ; Ronald F. Bush
| Year of publication: |
2008 ; 2. ed., Pearson international ed.
|
|---|---|
| Authors: | Burns, Alvin C. ; Bush, Ronald F. |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
| Subject: | Marketingforschung | EXCEL 2002 | Datenanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 510 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-135421-0 ; 0-13-135421-3 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004897063