Basic Service Quality Dimensions in Tourist Destination Planning

The study is related to the basic service quality dimensions in a tourist destination. It attempts to propose a set of dimensions of destination service quality and a quality measurement scale which can be used to measure the service quality in a tourist destination. This research study has found four dimensions of destination service quality and successfully developed a measurement scale that can be used to measure the basic service quality in a destination. Initially 31 variables were developed using a qualitative survey. An initial five dimensions with 15 items were developed from sample using EFA. The findings of the study have implications for the destination managers of a country in how they understand how tourists access the service quality in the destination.