Bauchentscheidung?! : die Rolle der persönlichen Stimmung auf das Entscheidungsverhalten von Konsumenten
Frank Huber; Frederik Meyer; Florian Buschlinger
| Year of publication: |
2014
|
|---|---|
| Authors: | Huber, Frank ; Meyer, Frederik ; Buschlinger, Florian |
| Publisher: |
Mainz : Center of Market-Oriented Poduct and Production Management |
| Subject: | Kraftfahrzeug | Motor vehicle | Kaufentscheidung | Purchase decision | Emotion | Conjoint-Analyse | Conjoint analysis |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 70 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-938879-56-4 ; 978-3-938879-56-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010260166