Bayer, ethics, and the anthrax scare : leveraging national crisis for a public relations bonanza
Year of publication: |
2019
|
---|---|
Authors: | Gringarten, Hagai |
Published in: |
Ethical branding and marketing : cases and lessons. - New York, NY : Routledge, ISBN 978-1-138-33727-5. - 2019, p. 69-79
|
Subject: | Bayer AG | Marketing | Markenimage | Brand image | Arzneimittel | Pharmaceuticals |
-
Umbrella branding in pharmaceutical markets
Suppliet, Moritz, (2017)
-
Repositionierung eines antibakteriellen Arzneimittels
Männche, Steffen, (2009)
-
Pharma-Marken unter Druck : Chancen in einem schwierigen Markt systematisch erforschen und nutzen!
Fuchs, Doris, (2007)
- More ...
-
How to write and publish a book review in a marketing journal
Gringarten, Hagai, (2014)
-
Ethical branding and marketing : cases and lessons
Gringarten, Hagai, (2019)
-
Ethical branding and marketing : cases and lessons
Gringarten, Hagai, (2019)
- More ...