How to write and publish a book review in a marketing journal
Hagai Gringarten; Raúl Fernández-Calienes
| Year of publication: |
2014
|
|---|---|
| Authors: | Gringarten, Hagai ; Fernández-Calienes, Raúl |
| Subject: | Book Review | Marketing | Secondary Brand Association | Journal | Publishing | How To | Bibliometrie | Bibliometrics | Fachzeitschrift | Markenführung | Brand management | Wissenschaftliche Publikation | Academic publication | Welt | World | Buch | Book | Wirtschaftswissenschaft | Economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489222