Bayesian decision theory in channel selection
Wroe Alderson and Paul E. Green
| Year of publication: |
1967
|
|---|---|
| Authors: | Alderson, Wroe ; Green, Paul E. |
| Published in: |
The marketing channel : a conceptual viewpoint. - New York [u.a.] : Wiley & Sons, ISBN 0-471-56580-6. - 1967, p. 199-203
|
| Subject: | Absatzweg | Betriebswirtschaftliche Entscheidungen |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Alderson and Green: Planning and problem solving in marketing. Homewood/Ill. 1964 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001813427