Bayesian estimation of a simultaneous probit model using error augmentation : an application to multi-buying and churning behavior
Year of publication: |
2013
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Authors: | Balachander, Subramanian ; Ghosh, Bikram |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 11.2013, 4, p. 437-458
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Subject: | Simultaneous probit model | Error augmentation | Hierarchical Bayesian estimation | Monte Carlo Markov Chain Algorithm | Customer retention | Customer churn | Customer relationship management | Beziehungsmarketing | Relationship marketing | Bayes-Statistik | Bayesian inference | Markov-Kette | Markov chain | Probit-Modell | Probit model | Schätzung | Estimation | Monte-Carlo-Simulation | Monte Carlo simulation | Schätztheorie | Estimation theory |
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