Beauty or function? : how different mass customization toolkits affect customers' process enjoyment
Year of publication: |
September-October 2015
|
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Authors: | Schnurr, Benedikt ; Scholl-Grissemann, Ursula |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 5, p. 335-343
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Subject: | Mass Customization | Mass customization | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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