Been there, done that : the impact of effort investment on goal value and consumer motivation
Ying Zhang; Jing Xu; Zixi Jiang; Szu-chi Huang
| Year of publication: |
2011
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|---|---|
| Authors: | Zhang, Ying ; Xu, Jing ; Jiang, Zixi ; Huang, Szu-chi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 1, p. 78-93
|
| Subject: | Reactance | Kaufmotiv | Consumer motivation | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160941