Behavioral factors affecting students' intentions to enroll in business ethics courses : a comparison of the theory of planned behavior and social cognitive theory using self-identity as a moderator
Year of publication: |
2014
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Authors: | Cheng, Pi-yueh ; Chu, Mei-chin |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 124.2014, 1, p. 35-46
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Subject: | Business ethics education | Self-identity | Social cognitive theory | Theory of planned behavior | Unternehmensethik | Business ethics | Studierende | Students | Verbrauchereinstellung | Consumer attitudes | Kognition | Cognition | Verhaltensökonomik | Behavioral economics | Betriebswirtschaftsstudium | Graduate business education |
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