Behavioral implications of international social media advertising : an investigation of intervening and contingency factors
Wesley J. Johnston, Shadab Khalil, Angelina Nhat Hanh Le, and Julian Ming-Sung Cheng
| Year of publication: |
2018
|
|---|---|
| Authors: | Johnston, Wesley J. ; Khalil, Shadab ; Le, Angelina Nhat Hanh ; Cheng, Julian Ming Sung |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 2, p. 43-61
|
| Subject: | social media advertising | global social media | uncertainty avoidance | message interaction | social interaction | Social Web | Social web | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.16.0125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879488