Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Gopalkrishnan R. Iyer; Sarah Hong Xiao; Arun Sharma; Michael Nicholson
| Year of publication: |
2015
|
|---|---|
| Authors: | Iyer, Gopalkrishnan R. ; Xiao, Sarah Hong ; Sharma, Arun ; Nicholson, Michael |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 47.2015, p. 6-16
|
| Subject: | Business-to-business pricing | Price setting | Industrial pricing decisions | Behavioral bias in pricing | Preismanagement | Pricing strategy | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Verhaltensökonomik | Behavioral economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313582