Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
| Year of publication: |
2010
|
|---|---|
| Authors: | Meyer, Robert ; Vosgerau, Joachim ; Singh, Vishal ; Urbany, Joel ; Zauberman, Gal ; Norton, Michael ; Cui, Tony ; Ratchford, Brian ; Acquisti, Alessandro ; Bell, David ; Kahn, Barbara |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 3, p. 301-315
|
| Publisher: |
Springer |
| Subject: | Marketing channels | Game theory | Behavioral decision research |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526560