Benefit as a medium for value creation and innovation
Brian Barnard
| Year of publication: |
2018
|
|---|---|
| Authors: | Barnard, Brian |
| Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 6.2018, 2, p. 81-94
|
| Subject: | innovation | entrepreneurship | value creation | uniqueness of value | customer perceived value | customer satisfaction | benefit | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Innovation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/4578 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012217258