Benefit Segmentation: A Useful Tool for Financial Investment Services
| Year of publication: |
1996
|
|---|---|
| Authors: | Chang, Tung-Zong ; Chen, Su-Jane |
| Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 12.1996, 2, p. 69-80
|