Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Hyun Ju Jeong, Jihye Kim
| Year of publication: |
2020
|
|---|---|
| Authors: | Jeong, Hyun Ju ; Kim, Jihye |
| Subject: | Cause-related marketing | Self-corporate congruity | Issue support | Buying intention | Issue involvement | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-020-00247-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292912