Benefits of customer relationship management on customer satisfaction : an empirical study
Nastaran Mohammadhossein (Universiti Teknologi Malaysia, Malaysia), Mohammad Nazir Ahmad (Universiti Teknologi Malaysia, Malaysia), Nor Hidayati Zakaria (Universiti Teknologi Malaysia, Malaysia)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Mohammadhossein, Nastaran ; Mohammad Nazir Ahmad ; Nor Hidayati Zakaria |
| Published in: |
Enterprise information systems and the digitalization of business functions. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2382-6. - 2017, p. 272-293
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2382-6.ch013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669848