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Testing the effectiveness of fundraiser job titles in charitable bequest and complex gift planning
James, Russell N., (2016)
The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex, (2023)
Erbschaftsmarketing in Non-Profit-Organisationen : Entwickeln einer Direktmarketing-Strategie
Severin-Woldt, Claudia, (1996)
Fundraising principles and practice
Sargeant, Adrian, (2010)
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian, (2012)
The social marketing of giving : a framework for public policy intervention