Best face forward : why companies must improve their service interfaces with customers
Jeffrey F. Rayport; Bernard J. Jaworski
| Year of publication: |
[2007] ; [Reprint]
|
|---|---|
| Authors: | Rayport, Jeffrey F. ; Jaworski, Bernard J. |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Automatisierung | Automation | Computerunterstützung | Computerized method |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XXI, 262 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references ([229]-247) and index Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit |
| ISBN: | 0-87584-867-2 ; 978-0-87584-867-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001902044