Best face forward : why companies must improve their service interfaces with customers
Jeffrey F. Rayport; Bernard J. Jaworski
| Year of publication: |
[2007] ; [Reprint]
|
|---|---|
| Authors: | Rayport, Jeffrey F. ; Jaworski, Bernard J. |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Automatisierung | Automation | Computerunterstützung | Computerized method |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
