Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
ed. by Nicholas Ind
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Ind, Nicholas (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Welt | World | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 236 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 0-7494-4115-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783710