Beyond conjoint analysis: Advances in preference measurement
| Year of publication: |
2008
|
|---|---|
| Authors: | Netzer, Oded ; Toubia, Olivier ; Bradlow, Eric ; Dahan, Ely ; Evgeniou, Theodoros ; Feinberg, Fred ; Feit, Eleanor ; Hui, Sam ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Rao, Vithala |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 337-354
|
| Publisher: |
Springer |
| Subject: | Preference measurement | Conjoint analysis | Marketing research |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005680455