Beyond EDLP and HiLo: a new customised approach to retail pricing
| Year of publication: |
2006
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|---|---|
| Authors: | Bolton, Ruth N. ; Montoya, Detra Y. ; Shankar, Venkatesh |
| Published in: |
The European retail digest : the authoritative guide to trends and developments in retailing across Europe. - Oxford, ISSN 1352-9633, ZDB-ID 13440275. - 2006-07, 49, p. 7-10
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