Beyond image attributes : a new approach to destination positioning based on sensory preference
Xingyang Lv, Chenwei Zhang, Chunxiao Li
| Year of publication: |
2024
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|---|---|
| Authors: | Lv, Xingyang ; Zhang, Chenwei ; Li, Chunxiao |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 100.2024, Art.-No. 104819, p. 1-17
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| Subject: | Destination image | Destination positioning | Experiments | Sensory experience | STP | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Experiment | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457577