Beyond image attributes : a new approach to destination positioning based on sensory preference
Xingyang Lv, Chenwei Zhang, Chunxiao Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Lv, Xingyang ; Zhang, Chenwei ; Li, Chunxiao |
| Subject: | Destination image | Destination positioning | Experiments | Sensory experience | STP | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Experiment | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457577