Beyond personalization : experience architecture
John Adcox, Mike Wittenstein
| Year of publication: |
[2003]
|
|---|---|
| Authors: | Adcox, John ; Wittenstein, Mike |
| Published in: |
The power of one : gaining business value from personalization technologies. - Victoria, B.C., Canada : Trafford, ISBN 1-4120-1121-3. - 2003, p. 82-102
|
| Subject: | Personalisierung | Personalization | Marktforschung | Market research | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588667