Beyond private label panache : the effect of store image and perceived price on brand prestige
Justin Beneke and Natalia Zimmerman
| Year of publication: |
2014
|
|---|---|
| Authors: | Beneke, Justin ; Zimmerman, Natalia |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 4, p. 301-311
|
| Subject: | Retail | Loyalty | South Africa | Store image | Price | Brand | Private label | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Südafrika | Markenimage | Brand image | Einzelhandelspreis | Retail price | Markenartikel | Firmenimage | Corporate reputation | Preismanagement | Pricing strategy | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416688