Beyond sentiment : the value and measurement of consumer certainty in language
Matthew D. Rocklage, Sharlene He, Derek D. Rucker, and Loran F. Nordgren
| Year of publication: |
2023
|
|---|---|
| Authors: | Rocklage, Matthew D. ; He, Sharlene ; Rucker, Derek D. ; Nordgren, Loran F. |
| Subject: | certainty | confidence | sentiment analysis | word of mouth | attitudes | language | Virales Marketing | Viral marketing | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Emotion | Kommunikation | Communication | Messung | Measurement | Vertrauen | Confidence | Verbrauchervertrauensindex | Consumer confidence index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221134802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014384289