Beyond the matrix: an organization-wide solution for creating and sustaining customer value
Seán Meehan
| Year of publication: |
2005
|
|---|---|
| Authors: | Meehan, Sean A. |
| Published in: |
Beyond traditional marketing : innovations in marketing practice. - Chichester [u.a.] : Wiley, ISBN 0-470-01146-7. - 2005, p. 259-298
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002862763